What Is Business to Business (B2B)?
In the B2B model, communication between two or more organizations, economic institutions, raw material producers, manufacturers of different types of consumer goods, providers of various types of services, etc. is desired. In the B2B model, the communication process is designed to be very open and flexible. Manufacturers of raw materials, manufacturers of various goods, and sellers and distributors can easily communicate with each other.
It also means reducing intermediaries this in turn reduces prices.